Content that shines: how digital storytelling can transform your customer experience by Tom Dunmore, Mediablaze
As former editor-in-chief of Stuff, the world’s best-selling tech lifestyle magazine, Tom helped to popularise the ‘geek chic’ lifestyle. Under his leadership as Editor he doubled magazine circulation and launched international editions in over 21 countries. Tom is a creative thinker with experience of running editorial, marketing and commercial functions of mainstream media brands. Prior to Mediablaze he was presenter of The Gadget Show (Channel 5) and a regular writer on technology, gadgetry, music and film with work appearing in The Sunday Times, Mail on Sunday and on the BBC. Tom co-founded Mediablaze and is responsible for the management of the content strategy team. He created Merrell’s CMA award-winning content strategy and had overseen the development of global content strategies for Merrell, Timberland, Speedo and ESET.
Consumer psychology: getting into the mind of the customer to create emotionally engaging online experiences by Darryl Scott, Lab
Daryll Scott currently works as Director of Human Technology at LAB – an award winning digital agency that blends technology with human behaviour to create engaging digital experiences for B2B and B2C organisations. An experienced agency owner, leadership consultant, author, executive coach, neuro linguistic programmer and neuromarketer – and what unifies all of these diverse activities is a passion for what makes people tick. Daryll has worked with brands such as Apple, Deloitte, Pret-a-Manger, Tesco Mobile and Virgin Atlantic.
Voice search: using SEO and content for a successful voice strategy by Mark Wheat, Zazzle Media
Mark is the Strategy & Innovation Manager at Zazzle Media, an award winning digital agency that pioneered content marketing from the very beginning, and still works with the same passion for using content to reach audiences of value for clients. With almost 10 years of experience working in the marketing and sales world, Mark has a passion for puns, and will always go the extra mile for his clients – managing big accounts with an innovative eye, and an interest in matching clients with the best services for their business.
The social update: best practice across Twitter, Instagram, Snapchat et. al, by James Mortimer, iCrossing
Since joining iCrossing in 2014 James Mortimer has lead the agency’s paid social strategy and offering managing campaigns on Facebook, LinkedIn and Twitter for brands like LEGO, reed.co.uk, The Body Shop and White Stuff. James is responsible for managing iCrossing’s relationship with key media suppliers like Facebook and Twitter. Part of this role involves being a member of Facebook’s product advisory board to advise Facebook’s product teams on the direction their advertising products should take. James’ work for LoveGold and reed.co.uk was featured on Twitter’s advertising site as successful case studies and James has written opinion pieces and been quoted in marketing and tech publications like the Drum and Tech Radar.
How to use Facebook to generate leads for your business, by Jordan Bucknell, Upbeat Agency
Jordan is the founder of London based Facebook and Instagram advertising agency, Upbeat Agency. They specialise in helping businesses drive sales, generate leads and grow their businesses using these platforms.
The newsletter need-to-know: how to re-grow your mailing lists after GDPR, by Kristian Bannister, Pure360
Kristian is Senior Marketing Manager at Pure360, a personalisation and email marketing platform used by 1000s of UK brands. He draws from over 10 years experience working agency and client-side and has spent the last four years working in the marketing technology industry.