1. Content that shines: how digital storytelling can transform your customer experience
By Tom Dunmore, Head of Strategy and co-founder at Mediablaze
As former editor-in-chief of Stuff, the world’s best-selling tech lifestyle magazine, Tom helped to popularise the ‘geek chic’ lifestyle. Under his leadership as Editor he doubled magazine circulation and launched international editions in over 21 countries. Tom is a creative thinker with experience of running editorial, marketing and commercial functions of mainstream media brands. Prior to Mediablaze he was presenter of The Gadget Show (Channel 5) and a regular writer on technology, gadgetry, music and film with work appearing in The Sunday Times, Mail on Sunday and on the BBC. Tom co-founded Mediablaze and is responsible for the management of the content strategy team. He created Merrell’s CMA award-winning content strategy and had overseen the development of global content strategies for Merrell, Timberland, Speedo and ESET.
2. Consumer psychology: getting into the mind of the customer to create emotionally engaging online experiences
Tom Head is joint founder and Director at Lab. Instead of taking the traditional route, Tom decided to not attend university and instead learnt how to program. This led him to starting Lab 14 years ago and the agency has grown to become one of the Top 100 Digital Agencies in the UK. Tom has a strong passion for technology and human behaviour which now forms the majority of the work Lab does. Particular interests are across communication, behaviour, personalisation, digital transformation and emerging technologies such as natural language processing frameworks (chatbots) and neural networks. His talks are engaging, interactive and thought provoking. Lab is an award winning digital agency which aims to blend technology with human behaviour. Working with clients such as The Guardian, Sage Pay and Department of Health, Lab constructs digital solutions to create individual experience for clients and their customers.
3. Voice search: using SEO and content for a successful voice strategy
By Stu Shaw, Head of Search & Strategy at Zazzle Media
Stuart is the Head of Search & Strategy at Zazzle Media, an award winning digital agency that pioneered content marketing from the very beginning, and still works with the same passion for using content to reach audiences of value for clients. With over 10 years of marketing experience, Stuart is the king of perfectionism, Dad jokes, useless facts. You’ll find Stuart with his head in a spreadsheet coming up with genius solutions for client SEO and strategy issues, and writing engaging technical blog posts for the likes of Search Engine Watch and Econsultancy.
4. The social update: best practice across Twitter, Instagram, YouTube and Snapchat
Since joining iCrossing in 2014 James Mortimer has lead the agency’s paid social strategy and offering managing campaigns on Facebook, LinkedIn and Twitter for brands like LEGO, reed.co.uk, The Body Shop and White Stuff. James is responsible for managing iCrossing’s relationship with key media suppliers like Facebook and Twitter. Part of this role involves being a member of Facebook’s product advisory board to advise Facebook’s product teams on the direction their advertising products should take. James’ work for LoveGold and reed.co.uk was featured on Twitter’s advertising site as successful case studies and James has written opinion pieces and been quoted in marketing and tech publications like the Drum and Tech Radar.
Watch this space: we’ll be announcing more speakers soon!