9.30am REGISTRATION AND BREAKFAST (Drawing Room)
10am Digital Summit commences (Edinburgh Suite) with a welcome from KBBdigicon chair, Philip Smith.
A multi-platform content expert and content marketing consultant, Philip Smith has extensive experience in developing strategy and creating digital content for marketing lead-generation and nurturing programmes, most recently for media software companies Vuelio and Cision. At the latter, he oversaw content marketing and communications in the EMEA region for more than two years.
10am Speaker 1 Tom Dunmore – Mediablaze
Tom Dunmore, Head of Strategy and co-founder at Mediablaze, reveals the importance of digital storytelling in bringing your content and brand to life.
10.30am Speaker 2 James Mortimer – iCrossing
James Mortimer, Paid Social Strategist at iCrossing, shares the social media updates you and your business need to know about right now.
11am PANEL 1: Digital marketing in 2019
Our assembled experts discuss the most pressing topics in the online marketing remit, from working with influencers to the freshest ideas for the upcoming 12 months.
11.45am BREAK (Drawing Room)
12.15pm Speaker 3 Jordan Bucknell – Upbeat Agency
Jordan Bucknell, founder of Upbeat Agency, shares his tips and insights for getting the most from your Facebook page, from advertising tricks to the need-to-know functionality.
12.45pm Speaker 4 Mark Wheat – Zazzle
Mark Wheat, Strategy & Innovation Manager at Zazzle Media, on the need-to-know advances being made in SEO, including the impact of voice recognition.
1.15pm LUNCH (Edinburgh Suite)
2.15pm Speaker 5 Kristian Bannister – Pure360
Kristian Bannister, Senior Marketing Manager at Pure360, reveals how to develop and grow your mailing lists post-GDPR.
2.45pm Speaker 6 Daryll Scott – LAB
Daryll Scott, Director of Human Technology at LAB, on the psychology of the online shopper.
3.45pm Speaker 7 Ellie Hernaman – Truffle Social
Ellie Hernaman, CEO of Truffle Social, shares her golden rules for successfully handling an online crisis.
4pm PANEL 2: Future-tech in the KBB industry
Our panel of pros discuss some of the most pressing and relevant issues in the technology realm, from the pros and cons of incorporating it into the home to the most exciting developments coming over the next 10 years.
4.45pm CLOSING REMARKS
5pm NETWORKING DRINKS (Drawing Room)
6pm EVENT ENDS